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What
We Do

Deal origination requires tenacity, a deft approach and understanding the mechanisms that deliver a successful strategy. We think of this as a three-way balance between process, science and artistry.

Process
Science
Artistry

Process

Results rely on hard work and commitment to process. We’re emphatic about transparency, communication, knowledge (gaining and sharing), research, data management and due diligence.

We:

  • Take the time to get to know your business and its acquisition and or investment objectives
  • Research – understanding your target sectors and how to source the businesses likely to fit your strategy comes from often painstaking, manual research. While we have access to a comprehensive range of tools and databases to assist our work we don’t rely on these to do the work for us, which means exhaustive insight and – you guessed it – better results
  • Short and longlist target companies
  • Adopt our expert techniques to approach the companies you would like to meet
  • Qualify interest from appropriate companies and act as a conduit to meeting them

Our processes are thorough and minutely tested – we constantly interrogate them to ensure maximum efficiency with optimal results, so you benefit from best practice that is always up-to-date.

97

97% of targeted individuals reached

We locate the people our clients most want to speak to through multiple channels, and manually source and verify their contact details rather than rely on software. This means our efforts to connect with an individual are heard and understood, rather than our communication being lost to cyberspace or the communication ether.

You can craft the best off-market approach the world has ever known, but if it’s never actually seen by the key individual you’re targeting you might as well be shouting into the fridge!

Science

We’re deal origination geeks. There, we said it. But that’s okay, because it means you don’t have to be.

We love the mechanisms that underpin it – the research, the data, the process. As important as the human element to it is – and it really is – we don’t operate solely from feelings and intuition.

Data, reporting and analysis are crucial to what we do. We capture data throughout the entire process and we constantly evaluate and analyse, meaning our knowledge is continually updated.

We leverage this knowledge for each brief, while providing a bespoke service for each client.

65

65% response rate

Sell, coerce, persuade… Why? We communicate plainly to allow businesses to decide what’s right for them, and when, while framing our client’s message in the best possible light. This softer, naturally conversational approach encourages engagement and results in more meaningful dialogue, so that when meetings do arise they are desired rather than forced.

We’re still persistent, but we make it just as easy to say no to us as yes, which counterintuitively leads to far more people saying yes. It’s this holistic approach that explains our exceptional figures.

Artistry

We combine our meticulous processes and scientific approach and a layer of artistry. Data and analysis inform what we do, but these are flat without human interpretation and nuance.

Part of this comes down to our approach – we know sales tactics, and we try not to use them. Instead, we delve a little more in to psychology.

Without losing sight of our aims – finding businesses to invest in – we understand that each stage relies on connections with people, so we adopt a human rather than business or box-ticking mindset.

This begins with the first communication we make with businesses and informs each part of the process thereafter.

38

38% conversion rate from identified company to meeting

Our clients understand that lead times for acquisitions and investments, particularly within the off-market, are often measured in months and even years rather than weeks. Therefore the real value to our clients comes from introducing open and interested parties, rather than pre-qualifying a particular immediate need for a product or service.

This becomes our philosophical starting point. And it’s this nuanced approach, our perseverance throughout the process, and no shortage of skill in how we craft an off-market approach that combine to produce our exceptional conversation rates.

Our Services

Our exceptional standards, expertise and meticulous approach means we outperform industry norms while ensuring outstanding return on investment for our clients.

Outsourced Origination White Label Origination Research Consultancy and Training CRM and Data Management Buy and Build

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